What Exactly Is #BEEN #TRILL and How Do I Explain It to My Parents?

There are plenty of labels and trends that come and go in the menswear world, so the trick for us here at GQHQ is to determine which ones have actual staying power (i.e. ones real men can actually wear) and which are a better barometer of what's relevant right now in men's fashion. That brings us to #BEEN #TRILL. It's a streetwear brand that—thanks to the Internet—has now become "a thing." A thing you've seen on our style wave, on Twitter, on Tumblr, and on Instagram— you might even have t...